The security of tomorrow's Thailand

I attended a small Australian Chamber of Commerce luncheon today about the ‘certainty and uncertainty of Thai politics’, presented by the Editor-in-Chief of the Bangkok Post/Post Today - what’s for certain is that I am even more confused!

I sat next to Natchaon, a young Thai woman who is currently completing her second masters degree. Khun Natchaon is studying consumer behaviour specifically relating to home and personal security (random!). Some of her interim findings were interesting from a sociological perspective…

Over this way ‘luck’ and ‘karma’ provide ways for Thais to order and explain life’s events. If, for instance, you are hit by a motorbike on your way to work, a traditional Thai would explain it as an imbalance of bad karma – doing too many bad things, or not enough of the good. To counter this imbalance, many Thais ‘make merit’ by giving to the poor, helping monks etc. It’s all part of the social fabric over here.

Despite this, Khun Natchaon found respondents to have differing attitudes to personal and home security, largely based along generational lines.

Those up to the age of 30 tended to be more inclined to purchase personal security products. Those aged over 30 were not so inclined to purchase products like home CCTV or electronic access, as they believe an instance of home robbery (‘bad luck’) is an uncontrollable occurrence directly resulting from their own karma inaction, thus a bad way to spend their money.

Why is this interesting?

It shows that for good or bad, Thailand’s next generation (middle class and up) are changing the way Thai’s frame their lives. The next generation are becoming more proactive in taking control of their life, which will no doubt flow into issues of politics and democracy, consumerism, the relevance of Buddhism, the family unit, socialism vs capitalism, and the monarchy.

Thailand will be very different in twenty years time…