Who needs LSD when you've got the new 2012 London Olympics branding??
There's only one place in the world where the colours of cerise and blue belong...
I am shocked AND awed this evening. A bunker-buster of a branding campaign has just come right down my chimney and exploded with eclectic voracity.
Have the advertising creatives behind the London 2012 Olympics branding gone COMPLETELY bananas? Have they been watching too many re-runs of Fresh Prince of Bel-Air or other fluro 80's sitcoms?? Will the Australian uniform for 2012 include happy pants???
If you haven't seen the new branding over the last few days, see the promotional video below:
Just a couple of things for the agency behind this outrageously epileptic episode:
- When branding the Olympics, why the bloody hell didn't you use the traditional Olympic colours?
- You won't engage young people with a graffiti-like dog's breakfast...these days young people want smooth designs - like Nokia phones, Apple's iPod and Notebook, the Airbus A380, a BMW or Maybelline lipstick. I wonder what those 50+ members of society are thinking...
This is yet another poignant example of why it's imperative that advertising people need to be led by those angelic media saviours - PR professionals. If advertisers could drag themselves away from those bars and boozy client lunches and actually do some bloody work, we PR people wouldn't have to mop up the remnants of a shoddy rush-job that clearly won't see a result past the mockery of the wider world. (Just jokes)
I'd love to hear all of your thoughts - especially all of my great mates over in London...your observations on the local reaction, your professional opinions of the branding etc. Angus?
5 comments:
Firstly i am offended cos i have a pair of sneakers which i love that are pink and blue. Secondly, wow! they only need to play that at clubs around the city and sydney's drug culture will be destroyed, who needs ice when u've got the olympics!
Yep, it looks like the clean disco living of the Olympics will resurrect the lives of many of the world's troubled young drug clubbers.
i really like it. sure, its not what you expect, but the olympics can do this kind of stuff. They are not trying to sell phones or cars or banking, they dont have to make people feel safe and secure. The olympics should go out there do something totally different and take a risk. The epilepsy thing is just bad luck.
Angus
I somewhat agree with your point about them not selling phones or banking, but I just don't know how the whole world will be able to relate and engage with this brand.
Risky - defintely. But this isn't just a new fluro hair-do that can be coloured over if it turns out really shit. Maybe I'm too much of a traditionalist and have been hanging out at harbourside Royal Yacht clubs too often...
What was the reaction from the UK public?
Uk public hate it, but wow what a suprise, they seem to hate most things.
I say whats wrong with Lisa Simpson going down on someone? Shes surely past the age of consent
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