There's only one place in the world where the colours of cerise and blue belong...
I am shocked AND awed this evening. A bunker-buster of a branding campaign has just come right down my chimney and exploded with eclectic voracity.
Have the advertising creatives behind the London 2012 Olympics branding gone COMPLETELY bananas? Have they been watching too many re-runs of
Fresh Prince of Bel-Air or other fluro 80's sitcoms?? Will the Australian uniform for 2012 include
happy pants???
If you haven't seen the new branding over the last few days, see the promotional video below:
Just a couple of things for
the agency behind this outrageously epileptic episode:
- When branding the Olympics, why the bloody hell didn't you use the traditional Olympic colours?
- You won't engage young people with a graffiti-like dog's breakfast...these days young people want smooth designs - like Nokia phones, Apple's iPod and Notebook, the Airbus A380, a BMW or Maybelline lipstick. I wonder what those 50+ members of society are thinking...
This is yet another poignant example of why it's imperative that advertising people need to be led by those angelic media saviours - PR professionals. If advertisers could drag themselves away from those bars and boozy client lunches and actually do some bloody work, we PR people wouldn't have to mop up the remnants of a shoddy rush-job that clearly won't see a result past the mockery of the wider world. (Just jokes)
I'd love to hear all of your thoughts - especially all of my great mates over in London...your observations on the local reaction, your professional opinions of the branding etc. Angus?