What I do (2)
Whilst I didn't work on this award-winning campaign, this is a really great example of the kinds of ideas that my compatriots in the industry dream up whilst reclining in a fluro bean bag and tucking into their 4th coffee of the day.
- Cultural relevance? Tick.
- Development of emotional connection between customer and product? Tick.
- Memorable tagline? Tick.
- Clear brand-campaign link? Tick.
- Easy campaign admin (distribution etc)? Tick.
- Simple, digestible idea? Tick.
- Strong partner? Tick.
- Practical customer engagement? Tick.
- Ability for campaign to be broadened into other media channels? Tick.
- Measurable? Tick.
By the way, this YouTube clip is doing nothing for my quest to limit my pre-wedding chocolate intake...
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