Friday, March 26, 2010

Thursday, March 11, 2010

What a good wifey (in waiting)

Check out what Clare has prepared for dinner tonight! Beef and vegie stew!

Sunday, March 07, 2010

Friday, March 05, 2010

What I do (2)

Whilst I didn't work on this award-winning campaign, this is a really great example of the kinds of ideas that my compatriots in the industry dream up whilst reclining in a fluro bean bag and tucking into their 4th coffee of the day.

  • Cultural relevance? Tick.
  • Development of emotional connection between customer and product? Tick.
  • Memorable tagline? Tick.
  • Clear brand-campaign link? Tick.
  • Easy campaign admin (distribution etc)? Tick.
  • Simple, digestible idea? Tick.
  • Strong partner? Tick.
  • Practical customer engagement? Tick.
  • Ability for campaign to be broadened into other media channels? Tick.
  • Measurable? Tick.
I reckon their figure of $11 million of free publicity is a bit short though...I would have thought they could have gotten a lot more out of the campaign, however they may have been limited somewhat by budget. Be also good to know what the sales figures were, as well as the invaluable brand recognition and residual goodwill.

By the way, this YouTube clip is doing nothing for my quest to limit my pre-wedding chocolate intake...